However, single opt-in comes with disadvantages like a high bounce rate. Compared to double opt-in, single opt-in makes your email list grow faster. Taylor also uses single opt-in which means that you do not have to confirm your email address after subscribing. When Taylor Swift wants to visit a certain country to perform or promote her album, she will send out email campaigns targeting subscribers of that country. The country field is used for email list segmentation and personalization. The sign-up form has an email address and a country field as shown in the image below. ![]() Taylor Swift’s website has a sign up form that is embedded at the footer of the website (). However, Taylor Swift uses her independent email marketing service that is powered by Klaviyo email marketing software and managed by Taylor Nation, LLC to promote her music. to manage their email marketing services. Twitter: YouTube: Facebook: Snapchat: Instagram: Marketing Platform used by Taylor SwiftĪugust 2020 Top 100 musicians on billboard like Ed Sheeran, Justin Bieber, Arian Grande, Lady Gaga, Nicki Minaj, Chris Brown use their record labels’ internal email marketing systems, for instance, Sony Music Fans mailing, Universal Music Group mailing, Warner Music mailing, Big Machine Label mailing, etc.He has won 10 Grammy Awards and was ranked number one in the Billboard Top 100 Artists (8 th August 2020). Taylor Swift is an American singer who was born on 13th December 1989 in West Reading, Pennsylvania. ![]() Learn about the email marketing strategy that she uses to promote her music and grow her fan base and why you should use the same approach to build your audience. Taylor Swift is one of the most celebrated singers of the twenty-first century.
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